Conceptual rebranding
Individual work | self-initiated
Johnson’s Baby is a cosmetics and skincare brand for babies and young kids.
I took over this self-initiated project and challenged myself to conceptualise a new look for Johnson’s Baby. Inspired by the original colour scheme and slogan, “no more tears” I did a quick rebranding and created a vision board for the skincare brand. I chose to use a modern sans-serif font with smooth edges to depict the soft and friendly feel of the brand. 
This was one of my 24-hour branding challenges and was recognised by the Johnson Baby design team!

Creative vision video for the new branding HERE.

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