Brand Logo
Pun A
Pun B
Pun C
Pun D
Pun E
SMOOTH MOVES
Branding | App Design
Self-Initiated Project
Smooth Moves is a cafe specialising in smoothies, juices and sandwiches. The theme is fun, friendly and flirty for the people on the go. It aims at a younger audience including people who are health conscious. The brand makes healthy food seem “fun” and presents it in a creative way. Enjoyable place to visit with friends as well and have a laugh at the flirty puns.
I created the brand’s identity from scratch and adapted it to packaging and merchandise. I further designed an app interface that allows consumers to place orders in advance for collection or shop merchandise. From creating a target user flow, wireframes and illustrations to prototyping the outcome, I thoroughly worked on the process.
The logo was inspired by the romantic strawberry bite tease which was further animated into a lip kiss (in the app prototype video below).
PACKAGING
Smoothie Cup Design
Sandwich Bag
Reusable Smoothie Bottles
Large Paper Bag
APP INTERFACE DESIGN
landing and login page
menu page
order processing page
PROTOTYPE VIDEO (with the animated logo)
A GLIMPSE OF MY DESIGN PROCESS
logo process
wireframes
