SUPERARTS ACADEMY OF PERFORMING ARTS
Branding | Website Design | Social Media Grid | Merchandise
Client-Based | Individual Project
Superarts is a not-for-profit children’s dance academy located in Southwark, London. They are a friendly, supportive, understanding, and creative community founded in 1962. The client wanted to refresh the brand’s look and improve communication to reach a wider audience. They asked for a contemporary look using red and white.
As a designer, I took the initiative to redesign their logo, and website, and recommend fresh social media content and additions to their merchandise collection. From in-depth research on competitors and interviewing the target audience, I was highly engaged in this project.
Logo selected by the client
PROJECT GOALS
01. Spread the word to a broader audience.
02. Make communication smoother.
03. Show what Superarts is all about.
WEBSITE PROTOTYPE VIDEO
A clean and contemporary WEBSITE as per the client’s request. The target audience was the parents. It was designed to make navigation and communication smoother. From a marketing perspective, the website redesign was crucial since it set the first impression of the brand. It was a platform to communicate Superarts’ history and story.
SOCIAL MEDIA GRID
I provided tips on how to get active on social media platforms like Instagram and TikTok. Posting images and videos of student-teacher engagement in class will build trust and attract a wider audience. Teenagers were considered as the audience when designing the Instagram grid. Therefore, the content is more casual and fun.
PRINTED MERCHANDISE
A GLIMPSE OF MY DESIGN PROCESS
Colour Choices and Logo Development
Initial Logos
Typography Choices
Heat Press
